MARIA E. PELOSI
CAMPIAGN CONCEPTING
From a social stand point we wanted to create a luxuroius feel. We started at looking at content series where the characters intergraded Mutti into thier lifes in a romatic way.
Primary exploration looks at typograohy explorations along with impactful typography hooks
CAMPAIGN DEVELOPMENT
For the consistent social media plan the overarching message and tone. With content spanning from static to video, the hook is where we find engagement
The below ideas have been ideatied by me and the final production has been created by me.
CAMPAIGN DEVELOPMENT
To increase hype and draw attention to peoples obsession, we created an activation for members of the community to eat free Mutti inspired dishes if they confessed what they are Mutti obsessed is.
We needed to create assets that were promotional yet carried a sense of drama and elegance. I created all printed artwork for the activation along with digital promotional assets.
