The Camping and Caravanning association of NSW wanted to attract first time campers to the fresh outdoors. What better way to do so than having your very own Camping Concierge Translator - translating hotel speak into caravanning lingo.

 

I created a new visual identity to bring this to life. As well as; website design, UX design, fashion print design, print publication, OOH design and social on-page content. Th overarching theme is to appeal to a younger target audience in a way that's playful, energetic and encouraging. 

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